To essentially be successful in the dental treatments profession these days you
have to treat your dental clinic as a business. If you have just opened up your
practice or will be using increasing patient numbers then you must have a
marketing plan in place. A key part or your online strategy should be to have a
professional looking dental company logo developed for use on your signage,
promotional materials and business letterhead.
Below we offer some ideas
on dentist art logos and what kind of designs modern dental professionals are
going for. You should get some basic ideas on the kind of design that you want
for your practice. This will help you when it comes to communicating your wishes
to a video designer.
Benefit of Dentist Art logos
Customers have
to make decisions about which service or product they use everyday. Some of
these decisions are made rationally and some irrationally. These days, many
customers develop awareness of businesses before they get any experience with
them. If you can make a great first impression on prospective patients with your
company logo then you stand a good chance of getting an enquiry from
them.
Ultimately a logo should participate the branding strategy that you
use to develop a hot and reputable dental brand in your market. Your dental logo
will come to be a visual representation of the high standards that you offer
your patients. It will embody all of the goodwill that you build up as a dentist
over the years.
Common Images for Dental treatments Art logos
The
American Dental Association created the state run brand for dental treatments in
1965. It has no copyright so any practicing dentist can use it as their logo or
incorporate the symbol into their logo. While some dentists might use the design
on their marketing in some ways, very few modern dental practices use it in
their logo. It looks kind of old fashioned and is a lot of marketable due to the
fact that few members of the public recognize it for what it is.
The most
common approach that designers use with dentist art logos is to include images
that are obviously related to the dental profession. Images that can help to
name you as a dentist will include a enamel, teeth, a smile or a toothbrush.
Execute a Google image look online for 'dental logo' and you will find some very
nice examples of the designs that are being used by dentists around the
world.
Some of these images have become a little 'over used' though, so
your designer must put a unique spin with them to manufacture a design that
stands between your practice from other dental operations. Alternatively you can
use an image in some way related to dental treatments. It could be an image
related to your area, yourself as a dentist or something about your service that
is special in some way.
Your choice of image should be fitted to your
market. If many of your patients are children for example then you may look for
an image giving the impression that you are friendly, approachable and not
totally lacking in wit.
Popular Colors for Dentist Art logos
Color
mixtures play an important part in determining how effective a design is. Great
art logos are usually fairly simple and are composed of an acceptable selection
of colors. Excessive use of color can make a logo appear to be amateur and
cluttered. Your logo should look good in monochrome which means your letterhead
can be faxed or photocopied with worsening its impact.
Blue is a common
color on dental art logos as it provides the impression of a business that is
reliable and professional. White is also popular as it alludes to sanitation and
hygiene and is, after all, the color that we associate with healthy
teeth.
Lettering and Font
It is surprising how a theme or mood can
be offered through the font or style of lettering that a designer uses. Various
fonts can give the impression of being modern, relaxing, showing, bold,
professional, classic and more.
Ask your designer to think of a few
separate fonts that fit your specifications for your logo. Text art logos can
work well for dental centers but most dentists appear to prefer to combine text
with a supporting image.
Ordering and Communication
The are many
different methods of getting a logo for your dental clinic. The best way to get
one that is reasonably priced and made with your distinctive needs in mind is to
order a custom logo online. Depending on the company and package that you order
you will have several designers create some concepts according to the brief that
you give them. You can then you can keep them make adjustments to the designs
unless you are delighted by the result.
In order to get a logo that is a
perfect match with your dental practice you should provide your designers with
as much information as possible about your clinic. Tell them what kind of dental
services you offer and tell them precisely who your typical patients
are.
Give them a small selection of words to describe how you would like
the public to perceive your clinic. You may want to present an image of being
professional, affordable or modern to give just a few examples.
A great
looking dentist company logo will serve your clinic well for many years to come.
An investment of several hundred dollars into a customized design should end up
paying for itself many times over. Do yourself a favor and invest some time and
money into getting the right company logo for your dental practice.